Taking Advice From People Who Aren’t Playing the Same Game You Are On the surface, advice feels neutral. Helpful, even generous. But in business, advice is never neutral. It is directional. And direction matters more than effort. Most people don’t realize this because advice rarely sounds destructive. It usually sounds reasonable. Responsible. Safe. Sometimes even loving. And that’s exactly why it’s dangerous. Advice Is a Transfer of Worldview, Not Just Information When you a